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The web site states the following, "What is Zen Kempo? MARTIAL ARTS CLASSES IN ZEN KEMPO RYU JU-JITSU RUN BY SENSI TERRY COUGHTREY 8TH DAN BLACK BELT." We noticed that the web site stated " Martial Arts Clubs in Bedfordshire, Cambridgeshire and Stevenage." It also said " Welcome to Zen Kempo Ryu Ju-Jitsu Associations. Martial Arts Clubs Stevenage, Cambridge and Bedford. This website is dedicated to our loyal and trusted students. Our association is one of the longest running Kempo Ju-Jitsu groups in the country. Our updated website explores all aspects of our system." The header had martial arts as the highest ranking optimized keyword. This keyword is followed by zen kempo, ju-jitsu, and stevenage which isn't as urgent as martial arts. The other words zenkempo.co.uk uses is cambridge. bedfordshire is included and could not be understood by web crawlers.